Nostalgia Reimagined: Bungie's Bold $40 Extraction Shooter Strategy

Maria Davis

April 19, 2025

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This article outlines the underlying logic behind the pricing decision for the upcoming extraction shooter by Sony and Bungie, with details shared during a recent gameplay event attended by several media representatives.

The game, inspired by a cult classic series from the early 1990s, aims to attract players through its one-of-a-kind gameplay experience, even though anticipations suggest it will come with a cost of approximately $40.

Addressing the ongoing discussion about why the game is not offered at no charge despite the competitive environment, Bungie clarified their strategy. In an interview with Skill Up, the game’s director noted that the current presentation is designed to motivate potential players to join the journey. He stressed that future content updates and seasonal enhancements will be made available without increasing the initial purchase price.

He also remarked on Bungie’s commitment to growing the game significantly, emphasizing that the current foundation is robust and that perceptions of fair pricing will naturally vary among players.

The release is scheduled for this autumn on the following platforms:

  • PlayStation 5
  • Xbox Series X/S
  • Steam

With the launch drawing near, it still remains to be determined seen whether the game’s scale and unique features will justify its cost in the eyes of consumers, or if the market landscape will call for a different approach altogether.

How do you feel about the structure of the pricing? for this new title?

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